Balticlab heads to Almedalen
Press Release, 2 July 2013
"Facelifting the Baltic Sea Region"
On 5 July Balticlab will be at the Swedish annual political forum Almedalen, where in the framework of Balticlab the Council of the Baltic Sea States & the Swedish Insitute, in partnership with the Lithuanian Embassy in Sweden, will be presenting the seminar "Facelifting the Baltic Sea Region".
The seminar carries the slogan “not only men in suits” and the topics of discussion will focus on new actors, perspectives and techonlogies in Baltic Sea regional cooperation. The aim of the seminar is to show how innovative thinking and non-traditional regional actors can rejuvinate existing forms of regional cooperation.
Along with presentations on the innovative projects developed by the young talent of Balticlab this spring, the seminar will aso be hosting a discussion on the question: How does once strike a balance between continutity and rejuvination in the policy-making that underpins Baltic Sea Region cooperation?
The discussion pannel includes Mr. Oscar Wåglund Söderström, the State Secretary to Minister of EU Affairs Brigitta Ohlsson, Mr. Eitvydas Bajarunas, the Ambassador of Lithuania to the Kingdom of Sweden, Ms. Helen Nilsson, Head of the Swedish Institute Baltic Sea Unit and Mr. Jan Lundin, the Director-General of the Council of the Baltic Sea States. Comments will also be delievered by Ms. Baiba Liepa from INETRACT Point Turku, Mr. Jan Lundin, the President of the Swedish Travel and Tourism Industry Federation and Mr. Klaush Hahn, COO/Account Director of Volontaire agency in Stockholm.
Meanwhile, we have narrowed it down a bit again. End of April, team Frön organized two workshops with Riga and Vilnius fashion designers (ten altogether), to precisely map the situation and understand the needs of industry. Like precisely told by Kasia, "Our vision gets more precise every time we meet". We are planning to meet Polish designers while in Warsaw, let's see how that will change our concept (again).
After 5 days of intense networking, imputs from many experts, inspirational talks and project refinement, our Balticlab project has shifted, evolved and progressed. Instead of creative industries promotion and matchmaking we decided to narrow our activities down to FASHION only, which makes me happy. I am working together with Keta Gutmane the avant-garde LV designer on everyday basis as her brand manager; through doing and hands-on, I have gained insight to the industry, hence the Balticlab project is an elegant & natural evolvement of this on wider and international scale. We are now team Frön, that’s a working title, „Frön” meaning a „seed” in Swedish.